AD- This is a sponsored post. All thoughts and opinions remain my own.
As 2020 came to an end just last week, I really had chance to look back at how far I’ve come as a blogger in the past year- and how far I want to go in the next few years.
In 2020, I started to focus on blogging as a way to earn money- and as something I did as a hobby for quite few years before that, blogging is always something I’ve enjoyed a lot!
But I think as a blogger, it’s always hard to know how to grow. Whether your blog is your hobby- or your career- it’s always important to have ideas up your sleeve of how you can grow your following, continue to write creative posts, or (as the case may be) find some sponsored work and influencer opportunities.
It’s taken me a while to know how best to grow my blog- and as a small blogger I’m still learning everyday! But there are certainly a few ways I grew my blog in 2020, helping me reach more visitors and find out more about the blogging market.
Considering My Niche
In 2020, I really started to write about other topics. While I still love writing about books, I also started to write more posts about blogging, writing, and what it’s like to grow your blog in the current blogging and influencing climate.
And I think taking the time to consider my niche- and opening myself to different lifestyle and blogging topics- has really helped me grow my blog in the past year. It’s those type of posts that have been the most popular for me in the past year, and I’ve seen fantastic growth since altering my niche a little to fit with my passions, and my blogging aims.

Sponsored Content
I think when I first started monetising my site, I was afraid of applying for sponsored opportunities. But in the past year I’ve started to gain more and more opportunities- even those outside my comfort zone- and it’s made me realise that there are lots of ways to earn money from your blog.
I recommend checking out sites that post regular opportunities, as it means you can find relevant and reliable sponsored opportunities without trawling the internet everyday. I’ve loved the sponsored content I’ve been sharing in the past few months, and I’m so excited for what is to come for blogging and influencing in 2021.
Engaging With Bloggers
In the past year I’ve really made an effort to be active online- and the response has been amazing! In 2020 I started connecting with bloggers from all niches, and I’m so grateful for all the support I get on social media, and over here on my blog.
Connecting with other bloggers and influencers has also been instrumental in finding out how I can find out about influencing opportunities over the past year, and grow my blog.

What do you think of the ways I grew my blog in 2020? What are your tips for growing your blog in 2021? What do you think of my blogging journey?
Let me know all your thoughts in the comments below 🙂
Happy reading x
These are all such great reflections! I’m hoping to grow my blog in the new year, and I’ll definitely keep these in mind!
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Thank you! I hope so too, good luck x
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Happy new year! This is such a great post, and congrats on growing your blog! I love engaging with other bloggers, it’s one of my favourite things about blogging in general. I hope you’re able to continue growing in 2021 xx
Hannah | https://luxuryblush.co.uk/
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Thank you so much 🙂 Me too, it’s one of the best parts of blogging x
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I’ve not delved into sponsored posts yet, but the other two are definitely things I’m implementing at the minute! Congratulations on your 2020 achievements ☺️
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That’s great, it’s so important to keep growing and changing if it’s something you enjoy 🙂 Thank you!
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Great tips! 🙂 you are so right about everything but especially the niche one. I’ve been expanding my content to more lifestyle topics instead of just minimalism so I can reach a larger audience.
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Thank you 🙂 yes I think just considering different topics is a great step x
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These are all fantastic ways to grow your blog and ways I have used myself. I can attest to their effectiveness. Great post!
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Thank you Shyla 🙂
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Thanks for sharing a little about your blogging journey in 2020. The blogging community is so incredibly supportive so for me, engaging with other bloggers has been huge!
Wishing you and your blog all the success for the New Year!
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Thank you 🙂 I agree, it’s such a supportive place and I’m so lucky to have found other bloggers and writers. Happy new year x
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I just began my blogging journey on December 3rd. I must say, I LOVE IT. I can’t wait to see what I am capable of doing.
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Wow that’s so recent I love it! I hope you enjoy it x
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Brilliant ways to grow your blog. It seems last year was a really good year for us bloggers in the end. I grew my blog but it was hardwork but I am so pleased with the results.
Good luck this year in growing even more x x
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Yes I think people being stuck inside meant more people were reading blogs and spending time online! I’m so happy for you, your blog is fantastic x
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Wishing you all the best for your blogging goals in 2021, your 2020 mirror mine. Growing my blog into something bigger is my plan for this year. Excellent post 🙂
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Wow that’s fantastic! I hope you have a brilliant 2021 and meet all your blogging goals- let me know how you get on x
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Great reflections💕💕I love reading your posts. xx
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Aw thank you, that means so much x
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I have definitely engaged more with other bloggers this year as well. The blogging community is so nice and supportive! I’ve also been clearing out some old posts that weren’t very good, and generally updating old posts for SEO x
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It’s fantastic, I agree! Yes I’ve done exactly the same, I really need to improve my SEO still- that’s 100% a goal for the coming year x
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Thank you! Me too, I think they can be tricky at first but I have hope for the coming months 🙂 good luck x
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I’ve always written on my blog as a hobby, and never thought about making money. It’s a good idea. How do you get sponsors? Thankyou
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I’m glad my post has given you things to think about 🙂 there’s a number of ways, such as contacting companies or using sites where opportunities are posted 🙂
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I love these reflections! You’re right engaging with other bloggers and the community really does make such a massive difference!
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Thank you 🙂 it’s so much fun x
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Thank you for sharing your thoughts with us! I love these reflections! From the start, I want to write only about blogging, but after some considerations, I also want to write about lifestyle and self-care. This year I’m going to share more about books too 😀
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Thank you! That sounds great, I’m glad you are thinking of writing exciting new content in 2021 x
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Great advice! This is I think one of the biggest questions: What to write? You shouldn’t spread your wings too much, and then again not be too exclusive either. Thanks for sharing!
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Yes I agree, it can be a tricky question but at the end of the day it’s your blog- so you have control x
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I’m glad you enjoyed 🙂 x
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I love engaging with bloggers it’s one of my favourite things to do! And also, I’m so pleased you’ve been getting so many opportunities, even those outside of your comfort zone as it’s what helps you grow!
Katie | katieemmabeauty.com
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Its always so inspiring to see how people are growing their websites! I hope you grow even more in 2021 xx
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Thank you! I appreciate that, you too x
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Congrats on growing your blog in 2020 – I completely agree about pushing yourself out of your comfort zone, I did this too and it yielded some really encouraging results 🙂
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Thank you Lisa 🙂 ooh I’m so happy to hear that- all the best for 2021 x
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Three really simple and effective tips here — thanks for sharing!
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Thank you Molly 🙂
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I love reading about other people’s journeys. You’ve done so well! Great work! I’m loving the support of all the other bloggers it’s such a lovely community!
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Thank you so much 🙂 It’s so lovely, I agree x
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Its great to see how much your blog has grown over the last year. I always look forward to reading your posts and have picked up so many helpful tips along the way too. Wishing you all the best for 2021.
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Thank you Kelly 🙂 that means so much, I hope you have a fantastic 2021 x
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Thank you Elle, I agree! Yes engaging with bloggers is fantastic, and I’m so happy to chat to like-minded writers and online creators 🙂 good luck for 2021 x
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Thank you Thomas, I really appreciate it 🙂 best of luck with your blog in 2021!
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Thank you 🙂 you should go for it!
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Thank you, I hope my tips can help a little with your journey- I’m still finding my feet for sure 🙂 x
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Thank you Hayley, I really appreciate it 🙂 Ooh that makes sense, and that’s so important- honest engagement is fantastic. I’m so glad you’ve been enjoying your blogging journey x
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These are really great tips! Thank you for sharing these!
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Wow thank you so much 🙂 I hope you have a brilliant 2021 x
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Thank you, I hope so too! Yes I’m definitely more confident in my writing, I agree 🙂
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I too am a new blogger ^^ The post really boosted me to take my blog more seriously, to be honest. Thank you for writing the post.
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Thank you 🙂
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Congratulations on your blog growth! I always enjoy visiting and reading your posts. 🙂 Goodluck on your blogging journey this 2021!
Liz
http://www.piecesofliz.com
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Thank you Kayleigh 🙂 I hope it helps, I think engagement is super important to improving audience interest x
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Thank you so much for these insights! I really want to focus on expanding my blog this year so this is super helpful!
Katie | https://katiemayonline.co.uk/
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Thank you Katie, I’m glad you found it helpful 🙂
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Congratulations! Hope this will bring you even more opportunities! Thank you for sharing all these tips, it can be scary to start pitching brands, but hopefully will start to fo it soon! xx
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Thank you 🙂 I definitely need to start pitching to brands more as I get very nervous!
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This is amazing and inspiring to read! I’m glad you were able to grow your blog over the past year and I hope it continues to grow this year xx
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Thank you Della 🙂 I appreciate it x
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Concise and to the point. I haven’t started sponsored posts yet but hope to in the future. The other two I’m currently doing. And sending good vibes to your future goals. Thanks for sharing ❤
Isa A. Blogger
http://bit.ly/39f9FN0
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It’s amazing to see how you’ve grown your blog, I absolutely love reading your posts. you can really see the hard work you put into each post – it’s amazing. Thank you for sharing with us these tips, I’ll defiantly get using these and hopefully get growing a little more. Really appreciate this post lovely! Xo
Elle – ellegracedeveson.com
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Thank you so so much Elle you’re so kind, I’m so glad you enjoy reading! I hope they help a little, although you’re doing a fantastic job- I love your blog! Thank you for commenting xx
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