6 Simple Ways to Invest in Your Blog

“Invest” feels like a boring word- and for me it has connotations of people in grey suits, conducting deals I’m bored just thinking about.

But investing in yourself and your blog can be really a positive move, especially if you’re a blogger looking to spend more time on your hobby, or even work out ways to move your blog to the next level.

This post contains links to my own products. If you make a purchase, I will earn a little money to keep running my blog 🙂

Here I’ve put together a few ways you can invest in your blog.

Don’t get me wrong, I’m new to all of this and I’m definitely still learning and growing. But these are a few ways that I’ve started to invest a little in my blog in the past few months!

Create a Mailing List

In my limited experience as a blogger, I know that creating a mailing list is one of the leading ways bloggers show that they mean business.

Instead of just reaching out to your followers via your well-written posts, a mailing list shows that you’re also putting in the time to create fun, accessible monthly, weekly, or even daily content that your email followers can enjoy.

I know a lot of bloggers who offer freebies and gifts if you subscribe to their newsletter, so this can also be a great way to connect with other bloggers and find out how to increase your following completely for free.

A woman writes in a notebook while working at a computer.
Photo by RF._.studio on Pexels.com

Invest in some Blog Advertising

Blog advertising is a great way to invest in your blog. Booking an advertising slot with another blogger is a cheap, easy way to increase your exposure and reach new bloggers and followers.

I’ve recently invested in some advertising, and I’m hoping this will mean I can reach more readers who enjoy my posts and want to subscribe.

This advertising can be anything from exposure in another blogger’s posts, to sharing your links on social media. I think it’s a great way to make blogging connections and ensure your blog reaches a wider audience.

I actually offer an advertising package for just £4.50 on my site and social media, and I know other bloggers offer fantastic deals too!

Learn from the Best

This is an essential way to invest in your blog! Do not alienate yourself from the rest of the blogging community- make sure you build those connections and learn from those around you.

If you see a blogger with 10,000 more followers than you on Twitter- look at what they do and see if there’s any ideas from which you can take inspiration.

Now, this is definitely not to say you should be copying other bloggers! But making a note of what works or doesn’t work is a brilliant way of staying on top of your own blog. And whether you blog for a hobby, or because you’re trying to build it into a career, I’ve always found that there are helpful bloggers around to teach you a thing or two.

A woman has a video call with colleagues.
Photo by Anna Shvets on Pexels.com

Invest in Useful Products

There’s nothing that says you can’t have a brilliant blog without paying a single penny. In fact, I know lots of bloggers that write amazing content and have lots of followers- without having their own domain or investing in any products.

And that’s brilliant! However, the best move for me was when I went self-hosted and bought my own domain (as well as purchasing WordPress Premium, which gave me a nice new, professional theme). It meant I spent more time blogging, and had a key financial motivation to grow and expand my hobby.

I hope to make the money back that I spent on this move- and I’m slowly on the way to doing that. Apart from that, I’ve tried to keep my costs very low, and only purchase products that will be worth the investment.

I’ve bought a few blogging ebooks- and it’s even inspired me to write my own! If you want to find out more about writing great blog and social media content, check out my ebook and make sure you’re engaging your readers!

Don’t be Afraid to Take Risks

Reach out to that blogger you admire. Comment on a blog you don’t normally read. Change your posting time to see if it makes a difference.

Taking risks is central to understanding what works for you and your blog- and it can be a great way to make new connections and understand your own goals. If there’s a blogging ebook you want to write- write it! Or if there’s some templates you’d like to create- get busy!

With life a little uncertain at the moment, some of us have more time to devote to our hobbies and dreams, and it’s a great time to work on a new project.

A computer sits on a desk
Photo by Serpstat on Pexels.com

Unfortunately some investments involve spending a bit of money, but if your blog is something you really want to grow and expand, or just something you really enjoy, that money is worth it.

It’s all about investing in the products, knowledge, and areas that are right for you!

How have you invested in your blog lately? Do you enjoy building your readership? Do you have any ways to invest in your blog?

Let me know all your thoughts in the comments below 🙂

Happy reading x

85 thoughts

  1. I would also add – be active 🙂 make friends in your blogging area, read other content, comment and participate in partnership projects.

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  3. Really enjoyed these tips. I know how scary it can be to invest in oneself, but it’s certainly worth it. And at the end of the day, the knowledge you’re taking away is incredibly valuable!

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  5. I try to keep the cost of my investments low, but I also invest time and money into my blog(s). Mainly (e)books and digital addons, like SSL certificates and SEO software. I really want to invest in a newsletter but I have to see if I have energy to devote to it and I also want to be sure I won’t have GDPR issues. So much to think about!

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    1. I’m the same- I don’t like to spend too much money, and I think investing time is more important 🙂 those sound like great choices, I think people often don’t realise the work and time that goes into blogging

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  9. Email marketing is an incredible way to grow your blog community! Having a newsletter and inviting others to collaborate on the content is working really well for me

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  11. These are great tips & I agree it’s a good investment to have your own domain! This month I started advertising on other blogs &I have been thinking about buying Pinterest templates, so I’ll have to check out Amber’s!

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  12. Great post! I’ve recently invested in getting all my legal pages set up; which was definitely worth it, as within a week of getting them up I got my first collab offer!
    I’m hoping that some affiliate sales will soon start to claw back what I’ve invested so far! All the best with your blog ☺️

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  14. Hey Eleanor, thanks for these tips! I definitely am someone who is quite willing (too willing actually) to invest in myself and my blog. I have decided that I won’t be putting any more money into the blog for the time being until I see some returns on it. I will just have to make do for now. Thanks once again for sharing these tips!

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    1. Thank you! Haha I think that sounds like a frugal (and productive) plan 🙂 I’m always cautious about investing my blog- but as my main hobby I want to do everything I can to get it on the right path, and the small amount of money I’ve paid has been well worth it!

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  18. Thank you 🙂 yes I agree, it’s so important to remember investing time is even more important than investing money! I think other bloggers can be very helpful, and also getting support from the community is so important x

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    1. Thank you! I’m glad you’ve noticed a difference, and affiliate marketing is definitely a great way to support and connect with other bloggers 🙂 I recommend checking out opportunities on Twitter, thanks for commenting x

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  20. This is a great post, so many good tips! I find a regular posting and social media promotion schedule helps to boost my views as well. I personally haven’t spent any money on my blog, but I read a lot of advice posts like this one to help me with social media strategy. Making sure to follow and engage with other bloggers in your niche and building friendships with them is a really important aspect of building your blog, and it also means you get new friends too!

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    1. Thank you! I think scheduling is so important, that’s so true, and I love meeting friends through blogging 🙂 I’ve tried to keep costs low for sure, although I think paying to go self-hosted definitely gave me the motivation I needed to keep at building my blog! Thanks for sharing your thoughts x

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  28. These are such great tips! I have been trying to hold off on investing in advertising, but maybe I am at the point where I need to do so. Thanks so much for sharing!

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  32. I have found investing in my blog hard lately, but that is because I have started a new job and have to study for actuarial exams as well. But these tips are very good, especially the one about learning from the best. At the end of the day, people are very happy to help!

    I also have done collab posts with other bloggers lately, it’s a great way to connect with other bloggers and expose yourself to a different audience.

    I was also thinking about blog advertising as well, seems a cool idea 🙂

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  33. Really good tips on how to invest in your blog. I will like to go self hosted as soon as possible and probably pay for advertising with a blogger. I also look forward to starting a mailing list.

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  35. I loved this post! I think its so important for new bloggers to see exactly what works and what doesn’t from the start. I’m looking to start a newsletter in a the next two weeks and this has made me even more excited for it. Great post as always!

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