AD- This is a sponsored post. All thoughts and opinions are my own.
A loyal following is an important aspect of any online space, but it can be hard to achieve if you don’t know where to start.
Why is it important to build a loyal online following?
Building an online following is one thing, but building a loyal online following is something entirely different.
A loyal follower comes back to your content again and again, choosing to read your blog posts or social content because they know that they’re getting quality content that they can trust.
As I think we all know, there is a lot nonsense online!
From boring articles to pure misinformation, we all crave authentic voices in our lives- and your blog or social media channel could be the place to offer that.
A loyal online following can help you too! For freelancers and bloggers, loyal followers are more likely to connect to your content.
Depending on your goals, this might mean more genuine views and shares, or it might mean more clients will approach you for work or to buy your services.
In this post, I’ve put together 4 top tips to build a loyal online following, including ideas that can you use on your blog, in your writing or across your social media channels.
Quality not quantity
You will hear this again and again, but quality always trumps quantity!
If you run a blog, choose to write posts that make you proud, producing content that you know will interest your readers.
I’ve been in a position before when I’ve not had chance to update my blog- and so I’ve rushed a blog post to try and get something on there. However, there’s no point creating content just for the sake of it.
You might end up with articles that are full of errors or that don’t really resonate with your readers.
Take time to write content that inspires you, and when you don’t have the time or motivation to write for your site- stop and pause for a bit!
Think about your audience
If you’re trying to build a loyal online following, it is so important to think about your audience.
For example, if you write about light-hearted lifestyle topics, a long, informative post about something technical probably won’t interest your readers.
Or if your followers include lots of readers, writing a post that is negative towards books probably won’t resonate with them.
Think about what you readers might want to read, and they will be more likely to relate to your content. This is central to building a loyal online following, including an audience that comes back to your words again and again.
Pick and choose your opportunities
It can be so tempting to take all the opportunities that come your way, especially when you’re a blogger.
However, picking and choosing your jobs will help you maintain a loyal following and a trusting relationship with your readers.
If you decide to take a sponsored opportunity, make sure it is a good fit for your site.
This also means declaring any paid or affiliate posts, making your readers aware that there may be links in your post for which you receive money, but all thoughts are still genuine.
At the end of the day, your followers will appreciate that any content they consume is genuine, and you will go that bit further to ensure their support and trust.
Get honest with your followers, and help them see you as a trustworthy content creator.
Readers want to see relatable content that engages them. You could write about how a certain issue affects you, or simply offer a fresh perspective on a relevant, current topic.
This can help readers understand that they are not alone- and people are much more likely to come back to your site if they know they will get honest, relatable content from you.
For example, you could write an honest post about:
- Becoming a parent
- Why you’re struggling with your career plans
- How to balance kids and your job
- Your honest thoughts on a popular TV show
- How you’re trying to save money
… it could be about anything that relates to you personally!
At the end of the day, none of us want to read a post that is dishonest or that offers a perspective that no one can relate to- so get honest with your readers, and they will soon turn into a loyal following.
Do you have any advice for building a loyal online following? How do you like to engage with your readers? What is your top tip for anyone starting out in the blogging world?
Let me know all your thoughts in the comments 🙂
Happy reading x