3 Ways I Grew My Blog in 2020

This is a sponsored post. All thoughts and opinions remain my own.

As 2020 came to an end just last week, I really had chance to look back at how far I’ve come as a blogger in the past year- and how far I want to go in the next few years.

In 2020, I started to focus on blogging as a way to earn money- and as something I did as a hobby for quite few years before that, blogging is always something I’ve enjoyed a lot!

But I think as a blogger, it’s always hard to know how to grow. Whether your blog is your hobby- or your career- it’s always important to have ideas up your sleeve of how you can grow your following, continue to write creative posts, or (as the case may be) find some sponsored work and influencer opportunities.

It’s taken me a while to know how best to grow my blog- and as a small blogger I’m still learning everyday! But there are certainly a few ways I grew my blog in 2020, helping me reach more visitors and find out more about the blogging market.

Considering My Niche

In 2020, I really started to write about other topics. While I still love writing about books, I also started to write more posts about blogging, writing, and what it’s like to grow your blog in the current blogging and influencing climate.

And I think taking the time to consider my niche- and opening myself to different lifestyle and blogging topics- has really helped me grow my blog in the past year. It’s those type of posts that have been the most popular for me in the past year, and I’ve seen fantastic growth since altering my niche a little to fit with my passions, and my blogging aims.

Laptop and sign that reads "You Got This"
Photo by Prateek Katyal on Pexels.com

Sponsored Content

I think when I first started monetising my site, I was afraid of applying for sponsored opportunities. But in the past year I’ve started to gain more and more opportunities- even those outside my comfort zone- and it’s made me realise that there are lots of ways to earn money from your blog.

I recommend checking out sites that post regular opportunities, as it means you can find relevant and reliable sponsored opportunities without trawling the internet everyday. I’ve loved the sponsored content I’ve been sharing in the past few months, and I’m so excited for what is to come for blogging and influencing in 2021.

Engaging With Bloggers

In the past year I’ve really made an effort to be active online- and the response has been amazing! In 2020 I started connecting with bloggers from all niches, and I’m so grateful for all the support I get on social media, and over here on my blog.

Connecting with other bloggers and influencers has also been instrumental in finding out how I can find out about influencing opportunities over the past year, and grow my blog.

A woman sits and blogs in an open, beautiful living room.
Photo by Vlada Karpovich on Pexels.com

What do you think of the ways I grew my blog in 2020? What are your tips for growing your blog in 2021? What do you think of my blogging journey?

Let me know all your thoughts in the comments below 🙂

Happy reading x

67 thoughts

  7. Great job growing your blog in 2020. I did see some growth on my blog over the year and I’m hoping to continue that trend in 2021. I have yet to dive into doing sponsored posts, but that’s another goal for this year

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  9. Brilliant ways to grow your blog. It seems last year was a really good year for us bloggers in the end. I grew my blog but it was hardwork but I am so pleased with the results.

    Good luck this year in growing even more x x

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  10. Wishing you all the best for your blogging goals in 2021, your 2020 mirror mine. Growing my blog into something bigger is my plan for this year. Excellent post 🙂

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  12. I have definitely engaged more with other bloggers this year as well. The blogging community is so nice and supportive! I’ve also been clearing out some old posts that weren’t very good, and generally updating old posts for SEO x

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  15. Thank you for sharing your thoughts with us! I love these reflections! From the start, I want to write only about blogging, but after some considerations, I also want to write about lifestyle and self-care. This year I’m going to share more about books too 😀

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  17. Great advice! This is I think one of the biggest questions: What to write? You shouldn’t spread your wings too much, and then again not be too exclusive either. Thanks for sharing!

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  18. I love engaging with bloggers it’s one of my favourite things to do! And also, I’m so pleased you’ve been getting so many opportunities, even those outside of your comfort zone as it’s what helps you grow!

    Katie | katieemmabeauty.com

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  20. Thanks for sharing the ways you grew your blog last year and well done for all you achieved under such awful circumstances!

    My growth actually came from niche-ing down rather than going broader. And while I don’t see the same kind of views on my book posts that I did on older lifestyle content, I do feel like the engagement tends to be more genuine which is nice! 🙂

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  21. Like you, my blog started as a hobby. Over the past year I wondered if I could grow my audience and monetize? It seems impossible but I see so many bloggers do it. Thank you for the tips! I’ll come back to read this again and dig a little deeper into what you did.

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  24. Congratulations on the growth your blog has reached! I believe there’s so much more for us this 2021 😊✨ I absolutely agree that engaging with bloggers has helped me get more traffic in my blog, and also I connected with a lot and made friends a lot and I really am thankful that it happened. I look forward to more growth this year. Good luck, Eleanor! xx

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  28. Its great to see how much your blog has grown over the last year. I always look forward to reading your posts and have picked up so many helpful tips along the way too. Wishing you all the best for 2021.

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  31. Yay! Happy for you. I hope in 2021 you grow and enjoy blogging even more! I think I became more patient and confident since I started blogging. Before I was really self-conscious about my writing but now I post with a lot more confidence (even though it hasn’t been that long).

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