Welcome back for another blogging post 🙂
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“Invest” is a boring word- and for me it has connotations of men in grey suits, conducting deals I’m bored just thinking about.
Here I’ve put together a few ways that you can invest in your blog, whether you want to spend more time on your hobby, or are looking to expand your reach, finding ways to make your hobby into a career.
Don’t get me wrong, I’m new to all of this and I’m definitely still learning and growing. But these are a few ways that I’ve started to invest a little in my blog in the past few months!
Create a Mailing List
In my limited experience as a blogger, I know that creating a mailing list is one of the leading ways bloggers show that they mean business. Instead of just reaching out to your bloggers via your well-written posts, a mailing list shows that you’re also putting in the time to create fun, accessible monthly, weekly, or even daily content that your email followers can enjoy.
I know a lot of bloggers who offer freebies and gifts if you subscribe to their newsletter, so this can also be a great way to connect with other bloggers and find out how to increase your following completely for free.
Invest in some Blog Advertising
I really recommend this as a way to reach new readers! Booking an advertising slot with another blogger is a cheap, easy way to increase your exposure and reach new bloggers and followers. I’ve recently invested in some advertising, and I’m hoping this will mean I can reach more readers who enjoy my posts and want to subscribe.
This advertising can be anything from exposure in another blogger’s posts, to sharing your links on social media. I think it’s a great way to make blogging connections and ensure your blog reaches a wider audience.
I actually offer an advertising package for just £3 on my site and social media, and I know other bloggers offer fantastic deals too!
Learn from the Best
This is essential! Do not alienate yourself from the rest of the blogging community– make sure you build those connections and learn from those around you. If you see a blogger with 10,000 more followers than you on Twitter- look at what they do and see if there’s any ideas from which you can take inspiration.
Now, this is definitely not to say you should be copying other bloggers! But making a note of what works or doesn’t work is a brilliant way of staying on top of your own blog. And whether you blog for a hobby, or because you’re trying to build it into a career, I’ve always found that there are helpful bloggers around to teach you a thing or two 🙂
Invest in Useful Products
There’s nothing that says you can’t have a brilliant blog without paying a single penny. In fact, I know lots of bloggers that write amazing content and have lots of followers- without having their own domain or investing in any products.
And that’s brilliant! However, the best move for me was when I went self-hosted and bought my own domain (as well as purchasing WordPress Premium, which gave me a nice new, professional theme). It meant I spent more time blogging, and had a key financial motivation to grow and expand my hobby.
I hope to make the money back that I spent on this move- and I’m slowly on the way to doing that. Apart from that, I’ve tried to keep my costs very low, and only purchase products that will be worth the investment.
For example, I bought Amber‘s *”Pretty Pinterest Templates” because I am awful at using Pinterest and need all the help I can get! These *templates are gorgeous, and I know they were a solid investment to help my Pinterest goals.
With my limited knowledge of Pinterest, these *templates have been the perfect investment for me and my blog. They’re so beautiful, I definitely recommend checking out Amber’s lovely designs!
Don’t be Afraid to Take Risks
Reach out to that blogger you admire. Comment on a blog you don’t normally read. Change your posting time to see if it makes a difference.
Taking risks is central to understanding what works for you and your blog- and it can be a great way to make new connections and understand your own goals. If there’s a blogging ebook you want to write- write it! Or if there’s some templates you’d like to create- get busy!
With life a little uncertain at the moment, some of us have more time to devote to our hobbies and dreams, and it’s a great time to work on a new project.
Unfortunately some investments involve spending a bit of money money, but if your blog is something you really want to grow and expand, or just something you really enjoy, that money is worth it. It’s all about investing in the products, knowledge, and areas that are right for you!
How have you invested in your blog lately? Do you enjoy building your readership? Do you have any blogging products you think I should check out?
Let me know all your thoughts in the comments below 🙂
Happy reading x